welcome to loan luxury

5 Stars Driving
Experiences in Italy

Explore the Italy of luxury
more than cars

Introducing you to a new way to travel and discover the most beautiful country of the world

We create unique experiential driving tours and Exotic & Sportcars rental for your holidays and events in Italy.
Our Services
who we are

Your personal Concierge to assist you before, during and after your luxury travel experience

Car delivery and return service wherever you are

It doesn’t matter what your arrival or departure city is. We will take care of everything, transfers, bringing you the cars and their return. You won’t have to think about anything.

Assistance 24/24

You will be assisted by your dedicated Manager for the entire duration of the service with 24h availability for any need. During the Tours we will be your guide to facilitate your travel, traffic and parking.

Transparent rates without any surprise

All the rates proposed by Loan Luxury (provided only and exclusively on request) are completely transparent. All prices already include the basic services:

  • Home delivery and collection service
  • All mandatory fees
  • Fuel
  • Insurance coverage
  • Concierge service

Professional team with local knowledge

We know our territory in an excellent way, we have professional assistants in all the major Italian cities, we are polyvalent in the architecture of any type of experience we have request and there are no limits in terms of numbers and time, we can organize tours ranging from a single day up to a week or even more.
The experiences
discover italy aboard a supercar

Welcome to the most beautiful country in the world.

We help you create the most incredible driving experience of your life, through the thousands of kilometers of scenic roads and historic sites that Italy jealously preserves. Discovering this magnificent country aboard a Ferrari or a Sports Car means breathing the motorsport essence of which we are part of it.
what our customers  say about us

  • The best trip I have ever been on. I was skeptical because I booked it via the internet. I shouldn’t have been. IT WAS AMAZING. Two and half days from Florence around Tuscany in a Ferrari 488 Spider.

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    Robert L.

    The best trip I have ever been on. I was skeptical because I booked it via the internet. I shouldn’t have been. IT WAS AMAZING. Two and half days from Florence around Tuscany in a Ferrari 488 Spider. The car was incredible. We went on roads following a lead car to places we would have never found. We didn’t go slow and got a real feel for the car without having to worry about directions, parking or refueling. (Downshift. Don’t break.) At every town there was enough time to walk around. Gianmarco took care of everything and was so responsive and great to be around. The hotels and restaurants were first class and in between it was like being on a thrill ride in the 488. I look forward to seeing the photos and video from the professional photographer. Their prices beat their competitors and I don’t see how anyone could offer better service. This is a once in a lifetime trip it was like driving through a post card every day. Book it!

  • I had a great experience renting a URUS for the day. Communications were great, car was in mint condition, and the team/ driving experience was top notch. Walked me through the important things but…

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    Andrew R.

    I had a great experience renting a URUS for the day. Communications were great, car was in mint condition, and the team/ driving experience was top notch. Walked me through the important things but didn’t take up 30 minutes of my time like some other high end rentals do. Will for sure use them again.

  • Excellent pre and post sales service.

    Ivonne P.

  • I really enjoyed riding ferrari california, they delivered the car to sardinia, even that i made the order two days before. Good service, and thanks to the driver William who brought the car. That was a great experience…

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    Yakov Y

    I really enjoyed riding ferrari california, they delivered the car to sardinia, even that i made the order two days before. Good service, and thanks to the driver William who brought the car. That was a great experience and definately not my last time to rent a car from this company!

  • Great door to door service with the easiest airport drop off I have ever experienced. The car was terrific and as advertised.

    Bob A.

  • Gianmarco and his team created a fantastic experience for my husband’s birthday. Highly recommend if you are traveling through Italy!

    Kavya R.

  • Wow! Fabulous cars and always delivered and collected on time without fuss. Highly recommended after almost 6 years of wonderful service. Thank you. I’ll be back again and again.

    Paul M.

  • Spectacular cars and exceptional service. We rented the Ferrari California turbo which was absolutely exhilarating to drive and loved every minute of it. The car was in perfect shape and gorgeous…

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    Barry T.

    Spectacular cars and exceptional service. We rented the Ferrari California turbo which was absolutely exhilarating to drive and loved every minute of it. The car was in perfect shape and gorgeous. These guys are professionals. They deliver the cars to your home and pick them up as well. And they are on time! I’m already planning another rental.

  • We rented a Ferrari California Turbo for a day and it was an amazing experience. The Ferrari was in a nice and clean condition when we got the car. The delivery of the vehicle was on time. We have received …

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    Chon W.

    We rented a Ferrari California Turbo for a day and it was an amazing experience. The Ferrari was in a nice and clean condition when we got the car. The delivery of the vehicle was on time. We have received a great service from Gianmarco. I would recommend this company if you want to rent a luxury car for a reasonable price and great service.

  • Excellent Service and Excellent Car. Gianmarco was a pleasure to deal with.

    Saleem A.

  • We hired a Ferrari California to take us from Rome to Misano for the MotoGP. The car was in great condition. The service was fantastic with great recommendations on routes to take and the entire process was hassle free.

    Kris
  • We hired a beautiful, bright blue Ferrari California T for three days, to drive from Florence down to Rome, taking in Siena and Orvieto along the way. The car was delivered in perfect condition – not a scratch…

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    Richard S.

    We hired a beautiful, bright blue Ferrari California T for three days, to drive from Florence down to Rome, taking in Siena and Orvieto along the way. The car was delivered in perfect condition – not a scratch or dent on it, and the interior was as good as new. Service was exemplary, from the initial emails and phone calls (which were always polite and helpful), through to delivery and collection (the car was delivered to our hotel in Florence, and collected from our hotel in Rome, no problems whatsoever, and no need to faff around going to a central office with all the hoi polloi!). The journey was truly a memorable experience.

  • What an amazing experience. Jimmy was super responsive and eager for our business. We got to drive the Ferrari California Turbo from Florence to Rome. It was worth every cent. The delivery was done…

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    Zahra N.

    What an amazing experience. Jimmy was super responsive and eager for our business. We got to drive the Ferrari California Turbo from Florence to Rome. It was worth every cent. The delivery was done on time and professional. The pick up was done based on our convince and timeline. No issues at all. I’m going to recommend this to my co workers who travel to Italy a lot. You won’t regret this experience.

  • It was a great experience. We received perfect service – Cars in perfect condition, flexibility in time to take/return the cars, help to set the perfect route, recommendation (and even help to get reservations) for…

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    Shai N.

    It was a great experience. We received perfect service – Cars in perfect condition, flexibility in time to take/return the cars, help to set the perfect route, recommendation (and even help to get reservations) for dinner. The experience was great and everything done courteously and with a smile. Thank you guys!!

  • I would like to thank all the staff for the amazing experience they have offered me, their professionalism is unparalleled. I rented the brand new Ferrari 488 GTB, it was red on black, with red stiching…

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    Mansour A.

    I would like to thank all the staff for the amazing experience they have offered me, their professionalism is unparalleled. I rented the brand new Ferrari 488 GTB, it was red on black, with red stiching, absolutely beautiful, and it had a convertible roof, which was super cool. When renting a car; especially a high end car, people often get worried that they might be scammed, but the staff was very professional and contacted me immediately, I was contacted by Gianmarco, who provided all the guarantees and necessary papers to assure me that this is the real deal, as well as many car options, all of which are beautiful. Grazie per tutto

  • I rented a Porsche 911 Cabrio for a week. The car was delivered to my hotel on time and in an impeccable condition. The entire experience was 5 stars! The gentleman that dropped off the car was so nice…

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    Constantine G.

    I rented a Porsche 911 Cabrio for a week. The car was delivered to my hotel on time and in an impeccable condition. The entire experience was 5 stars! The gentleman that dropped off the car was so nice that he even gave me recommendations on places to visit in Tuscany. The car was in almost perfect condition and we had no trouble with it and enjoyed driving it greatly. The return of the car went very smoothly as well. And to to top it all off, I was slightly over the allotted mileage, but the guys were so nice, they didnt charge me! Overall, I am very happy and would be happy to rent from this company again. I highly recommend them to anyone coming to Italy!! Excellent service and an excellent car selection!

  • i was in italy looking for a ferrari to hire, i found it very hard to find a rental place that looked legit and was worried about being scammed, gianmarco was the only one that actually rang me and put me at ease…

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    Daniel H.

    I was in italy looking for a ferrari to hire, i found it very hard to find a rental place that looked legit and was worried about being scammed, gianmarco was the only one that actually rang me and put me at ease, i thought i would share my great experience with this company incase anyone else was in a similar situation. communication was excellent and prices reasonable ( got other quotes some of which where cheaper but these guys will look after you better – also some of the others dont actually have the cars on hand and get them through other vendors slowing the process or worse not delivering what you ordered on the day, have heard these stories from others now im back in nz – also the others just wasted my time some just stopped responding), anyway car was in mint condition and as ordered. the security deposit was given back quickly afterwards. very happy overall. would definitely recommend these guys. was beautiful car in Ferrari red definitely worth it guys.

  • I have rented the Ferrari California the car was beautiful and almost brand new the stuff are very friendly very recommended!

    רוני רוני רוני
  • Experience of a life time! Surprised my husband for his birthday, and can NOT put a price on the “smiles per mile!” Our entire family will cherish these memories forever. Gianmarco and team were exceptional from start to finish! Thank you!

    Lee_Ann C.

  • I rented a 812 Superfast to drive from Positano to Tuscany. From beginning to end the team at Loan Luxury was amazing to work with. The car was in fantastic condition but more importantly the service across booking, delivery, and pickup was really seamless. I would 100% recommend.

    Vishal A.

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